What Makes a Video Successful?

'GLJ Media Group' Blog

June 23, 2015

by James Brayshaw, Winshaw

Winshaw

The RAC Club

Content marketing, and video in particular, is growing at an accelerating rate. When considering video as a channel for communicating with prospects and customers, organizations are faced with a plethora of options. Here we ask video storyteller Ash Bhardwaj to share his top tips on how to make a video successful.

Types of Video

The first thing to be aware of is the different types of video out there, from Hollywood blockbusters to user generated mobile phone footage. You will probably be familiar with pre-roll videos that often appear on You Tube before a clip. These replicate the production quality and intentions of television advertising and are typically used for awareness. For more targeted campaigns, homepage videos and mini series work well to convert website visits or build credibility. These will have a similar structure and length to campaign videos although tend to have…

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About Kayla Kamp

Hello, my name is Kayla and I’m a multimedia journalism graduate working on first documentary about recycling in Stillwater, OK. I would like to show others how a little more compassion for people, the environment and animals would go a long way in the world. I am striving to shed light on this.
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